Digital Marketing Course Online

       

Digital Marketing

DIGITAL MARKETING DEGREE ONLINE

Hello, welcome you all. Me Shubham Modak motivational blogger today presents my next blog about digital marketing degree online and its useful aspects in coming digital age.

The World is not anymore physical right now, it has become digital, open space without boundaries. An usual person consumes 200 minutes daily on mobile. This figure is increasing day by day and on next year this figure will become 300 minutes daily, meaning 5 hours of mobiles usage a day, Nowadays video the coming future of each and every person. This is because of the fact that attention span of peoples are decreasing day by day. The average attention span 10 years ago was 16 second which has now reduce 8 seconds, which means you can't bind someone's attention more than 8 seconds. People don't like to read articles on Google but likes to view videos why? Because in video they found sound, motion and vision effect. More than 80% of youth are being attracted to the digital world, they don't like to type something rather they prefer voice search alternative. Infact a UK based newspaper "The Independent" is the first newspaper that completely converted to digital then print and taking a growth of 50% also every year. Till next year our country will upload videos equal to the hours of 1,60,000 years per month.

Digital India

In Digital world targeted laser sharped focused and consumer interest driven content can be uploaded. When you go to developed foreign countries like United States, you can only see leadership videos, management books videos, courses videos and training and speakers videos on Facebook and YouTube. We can't find any more trending videos there because people in such countries understands targeted focus which you can target.




In traditional marketing it is quite latent and laidback. The conversion rate in traditional marketing is slow and is static as well you can't engage much peoples with your company. You can't even get proper feedback about your services. In context digital marketing degree online is much easier and reliable ,peoples can easily grow their business with proper SEO, social media marketing etc, which led to fast conversion. Digital marketing is much dynamic compared to traditional marketing and you can get easy feedback. In case of traditional you can't calculate return on investment due to lack of focus whereas it is quite easy in case of digital by understanding online marketing.

Online Marketing

At last it's quite evident that traditional marketing is less effective and more expensive where it is complete vice versa in case of online digital marketing.

UNDERSTANDING ONLINE MARKETING

Before your understanding of online marketing I will be talking about why you need to take your time to create a map of where your customers are online before you do any other marketing really anything else. Important blog that's kind of near and dear. What I do on a daily basis because I feel like it is really important to have an educated consumer who knows the cost and benefit of all the different channels online. I think you are gonna find this blog interesting I am excited to talk about the topic to you let's drive into it.

Google Analytics

Okay, so in the past I think that there is lot of online business who thought 'if I just ranked number 1 for this keyword or only 5 keywords inside the Google I am gonna be taking millions and millions of dollar a year' , you know in some cases that's absolutely still true online, in many many cases. But what we are seeing now is the digital marketing landscape is evolving just a bit, as well as the  consumer. Let me talk about that specifically.

Say I am somebody who is looking for new product or service, perhaps I am looking for a lawyer for wedding DJ or some type of service right? When I go online I am not just going to Google one thing click on the result and then convert. The consumer nowadays, they know there is a lot of more information about their and so they are not simply going to be a search, a click, a conversion. Unfortunately it's gotten much much more complicated than that because the consumer is now doing a lot more research. So me as a consumer I might do a search, I might click on the first listing, I might see the website but then after that I am going to go back to Google again I am going to start looking at reviews of this person and other people in many cases I might go to some of the top review sites might go to their social media profiles, I will click on their social media profiles, go through each one of them and try to see is this person doing updates regularly, can I find any negative reviews I might search for bad review on this person, look at some of their closest competitors, go to trade publications. Have they written anything, are they a subject matter expert in the space, do they have information online, that specific to my needs? Define specific legal need for specific type of DJ genre that I am looking for right? You know you can think of a lot of different examples.




Here's my point. You can't just rely on one thing so what is very important for the advertiser and the person who is trying to drive business online is that they understand all the different touch points that are associated with the conversion. Okay so the first touch point might be a Google search where they have to get ranked very high in Google analytics. Might be Facebook where they go to your Facebook page and they are looking through that. Another touch point might be a  research that actually happens in if they are searching and then they feel that their family and friends have recommended similar products and services. So if you don't know that actually inside of Facebook you can do searches now. It's gonna pull up a keyword that your friends and your family people you are connected to have recommended and that allow you to find out information on that. They might go to your Twitter profile another other touch. potentially a  pinterest, potentially a review site, potentially a trade publication. They might click on a Google adword and they might click on a remarketing and so on and so forth.

So what you need to understand are what are all the different areas online and then based off of each one of the areas where do they fall within the customer journey? And then what's the  potential for a direct last click conversion, meaning they click once to convert? And then what's the potential for them being somewhere inside of the linear sequence before they convert and then how important is it for them to be in there. So if you can put all those things together and then take it and make it so that you you understand your exact map of where your customer is online you can create a marketing strategy that fits each one of those areas.

Okay, so that's it about it for creating a map online what I really want everybody to understand if before you do any digital marketing degree online don't just gets sold into email marketing, don't just get sold into a Search Engine Optimisation, don't just get sold into pay-per-clicks. Understand who is your customer take a step back where all the touch points online and what's gonna be most effective couples, medium and channel to get into first and then what are the other ones that are gonna be really important to support those other channel so that when a customer does come through there, they converts as well.

Sales Marketing

This is really important stuff and it's going to help you a lot drive leads. What we are seeing nowadays that the customer is becoming much more sophisticated and they are looking for a lot of different areas where they can learn more information about their business.

MAIN TYPES OF DIGITAL MARKETING THAT YOU SHOULD CONSIDER FOR YOUR BUSINESS

1. SEARCH ENGINE OPTIMISATION (SEO)

SEO is basically the technique to get free and organic traffic from search engine searches. In today's competitive world where there are millions and billions of websites for a particular keyword search, everybody thinks of a way of how to come on first page of Google so that they get maximum search results and become a hit. Will this can be done by SEO to certain extent. Now look that Google search engine works on certain algorithms and rank only those websites which fulfills them. To learn algorithms one needs to learn SEO if the creator designs his/her website according to those algorithms, why won't they rank?

SEO is not only for Google it is for every other search engines in Google is mostly used by 90% of people we prefer saying it.

Search Engine Optimisation

SEO Mainly contains on page optimisation of articles by using permalink that shortens the link size of the page, you can use multiple labels and categorize your post accordingly so that your website or blog look classy. Multiple trending keywords can be used so that when someone searches using those keywords your page can be displayed using those keywords, you can use meta tags. Meta tags aren't useful for your customer but it tells the search engine what your post is all about. It's very necessary to use proper meta tags and description for every post. Image can also be optimised so that your post can get quality searches from image searches also. There are various ways for SEO which can be learned in proper courses.



As we know, with every good things bad also comes, here the topic start which we call Black hat SEO. This is a technique in which search engine is tricked by the creator in terms of content, links and certain other things. It is shown very useful to the search engine though it is not. It is clearly mentioned in Google Webmaster Guidelines and Bing Webmaster Guidelines that using any such techniques is violation of their terms of service and strictly prohibited. You can rank your website to the first page of Google but just for a month or two. After that it will be permanently banned by Google. Some of this recognized Black Hat SEO tactics are as follows:

# Content Automation
# Rich Snippet Markup Spam
# Sneaky Redirects
# Cloaking
# Link Schemes
# Keyword Stuffing
# Link Manipulation
# Article Spinning
# Creating page domains or sub-domains with duplicate content.

2. SOCIAL MEDIA MARKETING (SMM)

In this topic we will discuss what SMM is? Guys as you all know, today we are all engaged in Snapchat, WhatsApp, YouTube, Facebook, Twitter etc. These are some of social media channels but when we use this channels to increase our brand awareness and business and generate clients and customers by marketing over these platforms is called social media marketing
    Nowadays social media become so much important because people are consuming it much in their free time and promoting business over this platform refers to SMM.

Types of Social Media Channels used for Marketing:

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✓ Social Networking Services- The major platform for social networks are Facebook and LinkedIn. In this platform people generally use their friend circle, family and relatives to interact with each other.

✓ Social Bookmarking Services- Major social bookmarking services like "del.icio.us" use bookmarks to enhance the business. It manages bookmarks and is an important aspect of social bookmarking services.

✓ Social Media News- Websites like "digg" can be used to find all the news related to social media.

✓ Blogging Sites- These websites are used for business. Multiple example of blogging sites include wordpress, Twitter, blogger etc. Twitter is a micro blogging site. In blogging sites we publish written content and so content marketing by which we attract different business for our business.

Blogging

✓ VoIP Software- People are using these softwares to communicate with their loved ones or working partners. VoIP software have came info affect almost couple of decades ago.

✓ Media Sharing Services- The various types of media sharing services are flicker, YouTube, soundcloud. Over these platforms we share audio and video files with our loved ones. These are the basic needs of today's globe. Major sites like Instagram also come under media sharing services. We can share our content with friends and public and do content marketing.

Social Media Marketing

✓ Document Sharing Services- There are document sharing services in some social media sites like slide share on which people shares document after creating information Google drive is also an example of the same.

3. PAY-PER-CLICK ADVERTISING (PPC)

In this part we will see what is PPC model? How do we use it? How can we use PPC model to create different ads which can be used on search engines and how PPC works on different search engines? How those ads become visible on our search engine through search engine marketing (SEM).

PPC works same of all platforms meaning that platform like Google, bing and Yahoo all work under same premises. It is in auction where number of advertisers bid against each other to show themselves on the top of a search engine in order to give you money to see their website.

In PPC model you have to pay Google according to number of clicks you getting on your websites where as this is not the case with SEO. In SEO you need to work upon various keyword and really need to work hard to rank your website. SEO is completely free of cost. PPC gives you overnight results but SEO takes time and dedication and you may get failed if you are not good enough in it. These are some pros and cons of Search Engine Optimisation and Pay-per-Click advertising (PPC).

The most trending PPC advertising platforms are Google ads and platform. It can also be considered as social media advertising platform.

4. AFFILIATE MARKETING

Affiliate marketing is an important part of digital marketing. You can easily make money from this using your WhatsApp, yes you read it right. By using affiliate marketing you can easily make passive income if you have an YouTube channel or a website no matter whether you are a student, housewife or a businessman.

Affiliate Marketing

Let us understand what affiliate marketing is. For example in our country there are various e-commerce website for online shopping like Flipkart, Amazon, Myntra, club factory etc. These websites form an affiliate program which you can join free of cost. In this program if you suggest your family friends and contacts to buy a product from your link and they purchase, the respective E-Commerce company will give you commission as a Good will gesture. Both company and its affiliate partner will get profit.

In simple words affiliate marketing is a performance based marketing in which we promote the product of companies and in return those companies give us some incentive which may vary from product to product.

Tips to become successful Affiliate Marketer:

✓ Purchase solo Ads- In this you have to connect to vendors who can promote your affiliate link through email marketing. These vendors have millions of emails of the targeted audience and they promote your link and website. you have to talk to similar vendors and need to pay them for the same.

✓ Target audience from YouTube- This is smart way of affiliate marketing. For example you saw a video of mobile unboxing from YouTube and now you want to buy that mobile. The creator must have given a certain link in the description to buy that product. This is the creator's affiliate link. For this you need a YouTube channel and interested subscribers.
 
✓ Facebook- Facebook is such a platform where millions and billions of users remain active everyday. You can create pages, groups and promote your link there. If your audience is interested they will click on link and will buy the product.

✓ Use your website- Promotion of your link through website is a good way to promote your product also for this your keywords used in the websites much rank in Google first page then only you can receive audience and respective buying of product.

✓ Twitter- We all create account on Twitter but most of us don't use it. Do you all know we can get maximum targeted audience from Twitter. All you need to create an account and login and need to find the product you are selling after that you need to comment your product link on the comment page of that product. That way you are creating a strong backlink for your site.

5. CONTENT MARKETING

The most important part of digital marketing is content marketing. In fact without content marketing digital marketing is not possible. The beginners generally ignore content marketing thinking it of less use. They mainly focuses on learning the tools like example if someone is learning SEO aur PPC they are only interested in learning the tools based knowledge. In digital marketing arena content marketing can't be ignored.

In business world there is a saying that the cost of acquiring a new customer is much bigger than the cost of retaining a old customer. Content marketing is the best strategy to retain old customers.

Content Marketing

Content marketing is a strategic business approach where you have to deliver loyal, relevant and valuable content to a targeted audience and retain it and ultimately to drive a profitable customer base.

Content marketing is one of the cheapest and most effective to server targeted audience reading your website on a regular basis. It completely depends on you if you think that it is the audience who will decide your content, you are wrong. Only you have to create a creative content that would attract your visitors and ultimately your site will do well. You need to research your audience, you need to come up with the audience personals, what questions is your audience asking? what problems do they have and how you can help solve? By knowing all these you not only write about contents you love but also what other people want to to read. This will also help you to rank higher in search engine.

Keyword management is also important for content marketing. You don't only go after high volume keywords but after those keywords which have a high CPC. That will ultimately going to benefit the website owner.

These are some easy tips for content marketing which will not only help you writing your content wisely but also rank it high on search engine.

6. E-MAIL MARKETING

What email marketing is according to you? Does purchasing Gmail databases of personal and sending them bulk emails is email marketing ? The answer is no. That is spam. Marking 500 BCC in Gmail account and sending bulk email? Absolutely no that is also spam. Sending personal email to people to advertise and create awareness about your product is email marketing, messaging personals on LinkedIn and telling them about your product is also a kind of email marketing.

According to Seth Godin, permission based email marketing is most famous. When you ask people that if you want to subscribe for emails, that has a bigger respect. That means I am sending you email with your permission. You granted permission for the email. By permission marketing you make strangers your friend then turn that friend into a customer.

Now the question is what does permission based email marketing means? Permission means you are helping your customer to know about some new things and that increase your respect in the eyes of your customer and maybe next time when you are trying to sell your product they won't deny you because of your respect.

According to survey every $1 invested in email marketing gives a return of $39, that is 3900% return on investment.
     
Types of E-mail marketing:

✓ Newsletter- Newsletter is like a magazine which you send your subscribers every day, week or month about latest trends, blogs, festival wishes and new offers. You can use  sendGrid or mailchimp for this.These are very popular tools.

Digital Age

✓ Drip Marketing- Drip is a process in which you send mails to your audience according to their behaviour. Like, if they open first email they will receive second one, if not opened they will get reminder. Basically you send series of emails to persons and as they open the emails you give them scores and that score defines the loyalty of your customer. This works on the basis of automated personalized emails.

Various email marketing tools available are:

# mailchimp
# Aweber
# Drip
# SendGrid
# emailoctopus

CAREER IN DIGITAL MARKETING

If you are a fresher and thinking to start your career in digital marketing then this post is just for you. Now we will discuss about four more points which are important to build your career in digital marketing as a fresher.

✓ Right Beginning- If you are starting a fresher in digital marketing then a good beginning is really important to you. Digital marketing is a practical based career skill, which, if you will learn under experienced person will be beneficial for you. To begin before selecting any digital marketing course and institute you should consult a person who himself is working in this field.

✓ Self Evaluation- Look you joined digital marketing course, you are learning skills but if you haven't cleared any exam, mock test or haven't evaluated yourself, you will never know what your level is. There are lots of certifications for digital marketing like Google Ads certifications is available online free of cost. For that you don't need any study center.




Certain students take help of others for collecting  certifications of digital marketing. I will strictly suggest you not to do this because your career isn't decided by certification but you buy your knowledge and skills. If anyhow you collect certifications by wrong means then they will not help in your job and career.

✓ Right Environment- After completing digital marketing course you have to choices, you can join internship or you can join fresher level job. If you join fresher level job, no doubt you will be offered some salary and if you choose internship, they can be both paid and not paid.

Let's Learn Together

Now my personal suggestion is, if you want to build fresher level sales career, you should join internship and ignore freshers jobs. In internships, you may not be paid but you are not also liability of a company due to which you can learn in much broader expect compared to fresher level job. Before joining into internship you need to discuss what job you need to do and what can you learn.

✓ Stay updated- For self learning you need to join different kind of groups, communities and discussion forum online and spend time on them on a regular basis. For example you are doing internship and got a task there and facing challenge completing it. For solving problem groups, communities and forums help you a lot. You can post your question there and read answers of previously asked questions and get a deeper knowledge of the subject. This will increase your self learning process.
        
One bonus tip which I would like to give you is you need to keep a record because once you solve the problem, may be in future months, year or career you again face the same problem. To save your time you need to make notes, keep record and update those records on a regular basis.This will reduce your time frame in future, meaning if you keep a record and keeps yourself updated, maybe the knowledge a 4 to 5 year experienced guy doesn't have, you can easily acquire them in half of time.

BEST INDIAN INSTITUTES FOR DIGITAL MARKETING

# All India Management Association (AIMS)

# NIIT Digital Marketing

# EDUKART

# EduPristine

# Learning Catalyst

Knowledge Is Power

# Digital Academy India

# Digital Vidya

# Naresh IT

# Delhi School of Internet Marketing (DSIM)



# Simplilearn.com

BEST US INSTITUTES FOR DIGITAL MARKETING

# New Jersey Institute of Technology

# University of California, Riverside Extension

# Sacred Heart University

# University of Missouri- St. Louis

# University of California, Irvine Division of Continuing Education

United States

# Full Sail University

# Southern New Hampshire University

# Fairleigh Dickinson University, Metropolitan Campus

# St. Edward's University

# Community College of Spokane